Who? 4 Paws Bows and Things
What? Dog bows, tags and accessories boutique
The Task
Sometimes an open brief is welcomed to let creativity run wild. 4 Paws contacted me wanting a fresh logo for their brand of hand-made and fun accessories for dogs.
The challenge
Being given a very open brief made it difficult to not over-design the logo and take it in a direction away from what makes the brand. Trying to incorporate a dog or bow while keeping the logo scaleable for use on business cards, packaging and social-media added some limitations to the outcome and forced some creative manipulation of the type.
