Who? AlphaSync
What? Gaming computer
branding and identity
The task:
The gaming industry is a growing global market worth an estimated £5.7bn (2018) in the UK alone. PC gaming hardware has grown in recent years with components able to get the best out of games.
With this in mind the team of experts behind AlphaSync wanted to keep their love of the industry and the hardware at the core of the brand. They needed a brand that stood out above the competition and that encouraged people to be the alpha in their own game.
The challenge:
I had the task of creating a tech brand that not only stood out in a distinguished market, but created a community and symbol for people to follow. With the use of a wolf in the logo being a priority to carry 'alpha of the pack' mentality I had to create a canine logo that was minimal yet powerful.
