Who? RM (Rural Ministries)
What? Branding and Strategy
The task:
RM are about pushing churches to think differently and adapt with the times. They wanted a rebrand and reposition to help solidify this thinking and express it to their target market. The key for this project was 'evolution not revolution' as they wanted it to seem as the next logical step for their non-profit rather than going off on a tangent. It also had to be something that was universally recognised.
The challenge:
The main issue surrounding this rebrand was the fact that it was for a non-profit. A lot of traditional strategy methods and ideation didn't work in the same way as they do with a traditional business. In turn, this lead to a lot of 'tough' thinking to be done by the team at RM and they had to consider parts of their business and ways of thinking they they hadn't considered before. Through this a concept developed and it really started to embody the evolution of their brand and where they wanted it to be, being backed by some thorough strategy and thinking.
Alongside the story behind the brand, creating a logo that was both contemporary but grounded in religious imagery was tough. It couldn't be traditional, but it also couldn't be so contemporary that none of the churches they deal with recognise them as a Christian organisation.
Alongside the story behind the brand, creating a logo that was both contemporary but grounded in religious imagery was tough. It couldn't be traditional, but it also couldn't be so contemporary that none of the churches they deal with recognise them as a Christian organisation.
