Who? Snickelways
What? Branding and Label Design
The task:
Working with the team at Rebel North Creative; we decided to challenge ourselves and create a brand and product from scratch. Our mission was to put our skills to the test, and demonstrate to all of our clients and potential customers what we are capable of.
We wanted to create a craft beer brand based on the folklore and ghost stories of York. We also aimed to create not only visuals but base those visuals on research and data to target the correct audience.
The challenge:
The challenge was to create a fully functioning brand, from front to back. This meant, that when completed, any organization could take the brand and apply it to an existing craft beer flawlessly. We wanted give our clients a transparent look into our process, and the way we work. So we had to go through every process rigorously and thoroughly. We also challenged ourselves by creating a standout brand in an already competitive alcohol beer craft market, making something with a unique and distinguishable feel.
