Who? Ebuyer.com
What? Brand re-design and website concept
The Task
Following the success of the AlphaSync brand, I was given the task of delivering a new company logo and branding for Ebuyer. The brief was to update the logo - without changing it completely, as they have built up over 5 million registered customers - and they didn't want these customers to suddenly not recognise the brand.
The Challenge
Consequently due to the brief, the logo had to be more nuanced. It needed to be simple, clean and instantly recognisable, while showing the 3 main sectors of Ebuyer.
