Ideal Heating are one of the UK’s leading names in the heating industry and are continuing to evolve alongside new heat pump technology and the move towards more eco-focused heating solutions. This project explored how the brand could lean further into that space through an updated colour palette and evolved visual styling, helping the brand feel more in line with the forward-thinking technology they’re investing in.
Ideal Heating already made use of the ‘lozenge’ shape within their existing branding, so I looked to carry this through into the updated style. This helped the brand feel as if it was evolving rather than moving in a completely different direction, keeping things familiar for existing customers and installers. The use of cut-out imagery added more energy to the designs while still maintaining plenty of white space, helping support the cleaner and more eco-focused feel of the concept.
