Who? Mint Classic
What? Brand concept and packaging
The task:
"Born, much like an iconic classic; from an infinite desire to create the finest products whilst challenging the status quo, Mint Classic is in pursuit of the perfect car care range for classic & vintage vehicles." A logo and packaging design were required to reflect this ethos carried by the emerging brand harking back to the style used in British automotive history.
The challenge:
Many retro American styles come to mind when thinking of automotive history, however this brand needed to stay true to its origins by reflecting it's British roots. The logo needed to use this refined vintage racing style but still stay legible on a wide variety of media due to the application of the logo.
